Research on Generation Z's Willingness to Work in Rural Homestays
Main Article Content
Abstract
Rural homestays can drive rural economic growth and contribute to rural revitalization. In the digital age, the operation of rural homestays cannot do without digital elements. Generation Z is relatively easy to learn digital knowledge, which in turn improves the operational efficiency of rural homestays. This paper studies the employment intentions of Generation Z in rural homestays and proposes research suggestions based on the relevant current situation. First, increase the number of rural homestay operation projects to diversify income sources; second, rural homestays can provide more job opportunities to attract different types of Generation Z talents; third, improve rural supporting facilities to meet the living needs of Generation Z; fourth, establish township youth associations to gather youth power; fifth, develop detailed promotion plans for Generation Z to attract more Generation Z to work in rural homestays; sixth, improve the employment benefits of Generation Z in rural homestays to retain the talent who build rural homestays; seventh, strengthen communication with family members to gain support for working in rural homestays; and eighth, increase publicity for rural homestay employment to encourage more Generation Z youth to aspire to work in rural homestays.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Yin Ping, Du Jingzhe, Zhao Di. Research on the influence of entrepreneurial role models on farmers' willingness to start rural homestays[J]. Tourism Tribune, 2024, 39(12): 90-103.
Nian Bohan, Feng Xinghua, Weng Yingying, et al. Spatial pattern of rural homestay prices and its influencing mechanism: A case study of Wuyuan County, Jiangxi Province[J]. Rreal Research and Development, 2025, 44(01): 122-129.
Cheng Qiange , Guo Ling. The impact of host-guest interaction in rural homestays on tourists’ willingness to recommend word-of-mouth: A case study of Mingyue Village in Chengdu, Sichuan Province [J/OL]. Journal of Yangtze Normal University : 1-11 [2025-08-08].
Luo Qiang , Bai Kai , Wang Xin, et al. Study on the “sense of home” co-created by hosts and guests in rural homestays: A case study of Qicun Village, Longmen Mountain, Sichuan [J]. Tourism Science , 2025, 39 ( 02 ): 85-106.
Su Xing. Research on the spatial evolution of rural homestay "home" under the background of beautiful countryside construction[J]. Social Sciences in Yunnan, 2024(03):141-151.
Xie Yang, Wang Xiying. Review and Prospect of Global Generation Z Research in the 21st Century[J]. China Youth Study, 2022(10):102-109.
Ma Mei, Li Ya, Yang Shuyu. From co-existence to commonality: the mechanism of localized cultural integration of Generation Z in cultural communication—participatory observation based on the “See China·Foreign Youth Video Project”[J]. Journalism Lover, 2025(03):43-48.
Wang Yan, Fan Hesheng. The development context, types and motivations of “national trend consumption” of Generation Z[J]. China Youth Study, 2024 ( 11 ): 12-20.
Tang Tian, Chen Wei, Fu Yugang. Research on nighttime cultural tourism space for Generation Z tourists: A case study of the ancient city of Guanxian in Dujiangyan[J]. Modern Urban Research, 2024(11):102-107.
Ma Chao. Ideological landscape, risks and prevention of emotional consumption of Generation Z[J]. Ideological & Theoretical Education, 2025 ( 06 ): 105-111.
Li Hongfeng, Cao Ying. Analysis of factors influencing the willingness of college graduates in Heilongjiang Province to stay in the province for employment[J/OL]. China University Students Career Guide, 2025(03):79-87[2025-08-18].
Fang Xiaoya, Qi Jie. Research on the factors affecting college students' willingness to work in rural areas under the background of rural revitalization strategy[J/OL]. Journal of Henan Finance University(Philosophy and Social Sciences Edition), 2025(04):39-43[2025-08-18].
Ma Tianci. Influencing mechanism and guidance strategy of undergraduates’ willingness to work at the grassroots level based on grounded theory[J]. Maritime Education Research, 2025, 42(02): 101-109.
Zhao Wei. Research on the willingness and guidance of agricultural science college students to work at the grassroots level in rural areas: A case study of Hebei Agricultural University[J]. Agricultural Science and Technology Innovation Herald, 2025(13):72-74.
Gao Yapeng, Guo Xiaoyue, Chen Anwen, et al. Analysis of college students' willingness to work in rural areas and its influencing factors: A survey based on five major universities in Xinjiang [J]. Employment and Guarantee, 2025(06):17-19.
Kan Shujin, Li Ying. Analysis of factors influencing college students' willingness to work at the grassroots level based on ordered logistic regression model[J]. Journal of Suzhou University, 2025, 40(05):74-80.
Guo Ran , Tian Feng , Wang Luyao. Quantity reduction and quality improvement : Changes and analysis of youth employment status (2006-2021) - based on CSS survey data[J]. China Youth Study , 2022 ( 11 ): 110-119+78.
Jian Xiaoxu. Group characteristics , career dilemmas and management strategies of Generation Z employees in the context of digital intelligence [J]. Leadership Science , 2024 ( 05 ): 94-99.
Wang Cong. Research on the impact of delayed retirement policy on youth employment[J].China Youth Study, 2016(09):100-104.
Zou Tieding , Yin Weice. Delayed retirement, grandparents care and youth employment[J]. Journal of Quantitative & Technological Economics , 2023, 40 ( 09 ): 157-177.
Xiong Yanqing, Wang Leting, Xu Dan. Can “Generation Z” college students become the main force of grassroots employment? — Based on the perspective of type analysis [J]. China Youth Study , 2024 ( 08 ): 94-102+119.